Friday, March 9, 2018

Why Digital Marketing Is Essential for Beauty Businesses

Why Digital Marketing Is Essential for Beauty Businesses
Business is not always easy. Especially in the beauty business. The struggle to get ahead of the competition can be quite difficult. In today’s market, chances are that there are at least a couple other businesses near you that offer exactly what you do. How do you differentiate yourself from other beauty businesses? How do you ensure that you make the most of your products and expensive equipment you invested in? You can do all these and more with an online marketing strategy. Here’s how you can make the most of your beauty business through digital marketing.

Follow the change

Look around. Most of your competitors are on the internet. Those that aren’t are already planning to. Don’t get left behind. The internet is regarded as one of the fastest means of getting your business out there. Stay ahead of the rest and make the most of it.

Be competitive

As a small business, digital marketing offers you the best way to stay relevant. A lot of businesses are going big, doing their best to reach as many customers as possible. It can be difficult for a beauty business to stay competitive and profitable if they do not market themselves effectively. Digital marketing allows your business to get ahead of the competition. Since other businesses are also using digital marketing, you can also get a shot at gaining some part of the market.

Reach your target market

All beauty businesses have some specific individuals that they want to reach. Whether you specialise in hair, nails, laser, massage or beauty therapy and facials, it is this target market that gives you the best, repetitive customers. It can be tough and expensive to reach them through traditional means though. Through the medium of the internet, you can find those most interested in your business and what you have to offer. Digital marketing also allows you to be able to get in touch with them and maintain quality communication.

Gain visibility

Digital marketing is not just about building a website or having a Facebook page. Search Engine Optimization (SEO) also makes it so that your business website is one of the first that prospective customers land on when they do a search. This can have the effect of giving your business far more visibility that it’s likely to have otherwise.

Increase accessibility

Digital marketing can help make your products and services more accessible. It gives you the effect of a bigger business than you actually have. You can utilize this opportunity to display your services online. They can also be made available to your customers anywhere and anytime.

Faster conversion

How many times has someone visited your website, or called you asking for your pricing? How many times has that person bought your product or booked a treatment? If it’s fewer times than you want or expect, digital marketing might just give you the solution. Chances are that you failed to convert that customer because you had too little time to make a good enough impression on them. Digital marketing allows you to create the best impression you can and allow the customer to get the most of your products and services.

If you would like help writing blog posts for your website or need help with social media management, you can direct message me via my Facebook page or for more information visit my website: http://janaelston.com/ For more free tips and ideas to grow your beauty business, sign up for my newsletter.

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Saturday, March 3, 2018

How to promote your beauty business salon online - Tips for Social Media

Do you have a Facebook page? Do you want to improve your social media for your beauty business? I’ve been managing social media and digital marketing for clients for about 6 years now. In this video, I share what works and what to avoid. I talk about Facebook, Instagram, YouTube, Pinterest, Blogs and sending out newsletters. Enjoy!


Links: My Website http://www.janaelston.com/ Tips to maximize and re-purpose the content from your blog articles https://www.facebook.com/notes/jana-e... Mistakes to Avoid on Your Facebook Business Page https://youtu.be/h4fZXBhO9Ks The Beauty Business YouTube channel https://www.youtube.com/channel/UCA13...

If you would like help writing blog posts for your website or need help with social media management, you can direct message me via my Facebook page or for more information visit my website: http://janaelston.com/
For more free tips and ideas to grow your beauty business, sign up for my newsletter.

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I only send out emails 1-2 newsletters per month so I promise it won't clog up your inbox, and it will be full of valuable information and great tips.

View previous campaigns.

Mistakes to Avoid on Your Facebook Business Page

Facebook pages are an excellent way to market your small business. However, I see businesses use Facebook incorrectly and then wonder why people are not seeing their posts. Here are some tips to help you avoid common mistakes people make and tips to get more reach and engagement with your customers.


If you would like help writing blog posts for your website or need help with social media management, you can direct message me via my Facebook page or for more information visit my website: http://janaelston.com/
For more free tips and ideas to grow your beauty business, sign up for my newsletter.

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I only send out emails 1-2 newsletters per month so I promise it won't clog up your inbox, and it will be full of valuable information and great tips.

View previous campaigns.

Tips to Maximize and Re-purpose the Content From Your Blog Articles

Tips to maximize and re-purpose the content from your blog articles

Do you have a blog and would like to drive more traffic to your website? Here is what I do to increase traffic and maximize the effectiveness of my blogs:
  • Write and publish a blog post at least once a month. The more you publish the higher your website will rate in search results. Weekly blog posts are ideal.
  • Ensure the blog post is at least 300 words. 500 words is ideal.
  • Include images in your blog (for royalty free images try pixabay.com)
  • Use pre-determined keywords throughout the blog post so that your article is easily found in search results.
  • Include keywords in headings and subtitles in your article to maximize the SEO of your article. (easily found by search engines such as Google).
  • Email the link to your new blog post to your database.
  • Post a link to your blog post on social media (Facebook, Twitter, pin the image to Pinterest, Instagram, etc).
  • Post the image and a quote from the blog post to your social media a week later.
  • Schedule weekly posts with different quotes and new images to social media using the content from your previous and new blog posts.
If you would like help writing blog posts for your website or need help with social media management, you can direct message me via my website: http://janaelston.com/
For more free tips and ideas to grow your beauty business, sign up for my newsletter.

Subscribe to my newsletter


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I only send out emails 1-2 newsletters per month so I promise it won't clog up your inbox, and it will be full of valuable information and great tips.

View previous campaigns.

Do you need help with your social media or content writing?

Do you need help with your social media or content writing?
Contact me for a price list